It was before Iraq, before Afghanistan, before becoming mayor of South Bend, Ind., — and long before his surge up the ranks of the U.S. Democratic primaries.He says his task was figuring out how the Canadian supermarket chain could strategically lower prices as a way to increase profits and “subtly change” shoppers’ perceptions of Loblaws. The analysis became so complex, he needed an upgraded computer that colleagues nicknamed Bertha.
His six-month stint as a 26-year-old grocery consultant adds a mild Canadian flavour to his sleeper candidacy, but also this week triggered questions about whether he was involved in a very different supermarket affair here: the Canadian bread price-fixing scandal. Though no evidence has emerged that he was in any way part of the price-fixing scandal, unfounded speculation to that effect has flourished on social media, and snared the attention of U.S. media.
According to a 2017 court document prepared by the bureau to obtain search warrants, there were no price increases in 2003, 2008, 2009 or 2014. He joined McKinsey’s Chicago office in 2007 after graduating from Oxford University as a Rhodes scholar.
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