Heavyweight sponsors distance themselves from Hockey Canada amid sexual assault scandal

Recipe Unlimited Corp., owner of restaurants Swiss Chalet and The Keg, said Thursday it is suspending partnership support, effective immediately.

Bank of Nova Scotia chief executive Brian Porter was the first to act, releasing an open letter early on June 28 that described hockey as an activity that brings communities together and enshrines Canadian values.Article content “Today, we have made the decision to pause our sponsorship of Hockey Canada until we are confident the right steps are being taken to improve the culture within the sport — both on and off the ice,” Porter said.Article content

“Hockey Canada has communicated that it is committed to changing the culture of hockey to make it safer and more inclusive for all, on and off the ice. We have expressed strongly that we believe Canadians are urgently seeking concrete details from Hockey Canada about how it intends to do so. We will re-evaluate our sponsorship agreement once we have all the information we need to consider our options.

Telus, one of the country’s Big Three telecommunications companies, said it would continue to support women’s events and youth hockey, but that it was “pausing its sponsorship activation” with Hockey Canada and the junior tournament, and will instead spend that money on Canadian organizations that support women affected by sexual violence.Article content

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