Simon Parker, professor of entrepreneurship at Ivey Business School in London, Ont., says small-business owners facing sudden increases in sales must assess whether demand is sustainable to determine how much to invest in expansion.
The virus can be transmitted from person to person through infected fluid droplets contacting the mouth, nose and eyes. Unlike surgical masks, the O2 Curve fits snugly with an air-tight seal, meaning it can help protect against droplets coming in contact with the mouth and nose. But O2 Canada is careful not to make promises.“We’re making sure our customers understand that we don’t know everything about this virus and that we don’t guarantee that our product will prevent it,” Mr. Szasz said.
Dr. Fernie developed The Buddy Badge, which prompts health-care workers to perform hand hygiene when entering or leaving a patient’s room. The aim is to prevent infections acquired in hospitals or other medical settings. Prof. Parker, at the University of Western Ontario’s Ivey, said it is too early to predict the long-term effects of the virus on consumer behaviour, but if it is like its predecessors, SARS and H1N1, the buzz will likely die down once the virus is contained.
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