Hard Rock Casino Vancouver to rebrand as Great Canadian Casino Vancouver

Coquitlam's casino known as Hard Rock Casino Vancouver is set to rebrand as Great Canadian Casino Vancouver, starting in December.

Great Canadian then in 2013 struck a licensing agreement with a subsidiary of Hard Rock Hotel & Casino, which was an affiliate of Brookfield Property Partners, and changed the name of the site to Hard Rock Casino Vancouver. Alongside the renaming is a refresh for the venue that Great Canadian in a press release described as a "metamorphosis."

She added that Great Canadian will open a second Gordon Ramsey-branded restaurant in B.C. – the higher-end Gordon Ramsey Steak at River Rock Casino, in Richmond, in 2024. Back in 2014, Chuck Keeling, then Great Canadian's executive director and now an executive vice-president, described the Coquitlam casino's rebranding as an "almost rebirth."

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