Cannabis company Green Growth Brands Inc. is partnering with Abercrombie & Fitch Co. to sell its CBD-infused bath bombs and other body-care products in a limited number of stores.
Columbus, Ohio-based Green Growth already sells personal-care products containing the non-intoxicating ingredient at DSW shoe stores, has CBD shops in malls owned by Simon Property Group Inc. and has a licensing agreement with Authentic Brands Group and its Greg Norman brand. The deal, announced Tuesday, will see Seventh Sense Botanical Therapy body scrubs, bath bombs, cleansing oils, lotions and lip balms sold in 10 Abercrombie & Fitch stores in Massachusetts, California, Colorado and Nevada. The products are made with CBD derived from hemp, which was legalized with the U.S. farm bill in December and is said by its proponents to help with health issues ranging from insomnia to pain and inflammation.
Green Growth appointed Brian Logan, a former executive at New Albany, Ohio-based Abercrombie, as its chief financial officer earlier this year. Green Growth recently walked away from a takeover bid for Canadian pot company Aphria Inc. after Aphria’s shares traded significantly above the offer price. The two companies are now in discussions about a potential commercial arrangement, they said last month.
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