Google’s Fitbit deal will face EU antitrust probe if no concessions, sources say

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The Fitbit deal allows Google to take on Apple and Samsung in the fitness trackers and smart watches market

This translation has been automatically generated and has not been verified for accuracy.Google will face a full-scale EU antitrust investigation into its planned $2.1-billion bid for fitness tracker maker Fitbit unless it offers concessions to address competition concerns, people familiar with the matter said.

Google could allay competition worries by offering a binding pledge to EU competition enforcers along the lines of its promise last year not to use Fitbit’s health and wellness data for Google ads, the people said.The European Commission, which is scheduled to decide on the deal by July 20, declined to comment.Google said the deal, which has drawn heavy criticism from privacy advocates and consumer groups, is about devices and not data.

 

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