Gambling wave coming to NFL TV screens, but in moderation

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Gambling wave coming to NFL TV screens, but in moderation

A man walks by as betting odds for NFL football's Super Bowl 55 are displayed on monitors at the Circa resort and casino sports book, Wednesday, Feb. 3, 2021, in Las Vegas. Al Michaels no longer has to subtly refer to the point spread if a game comes down to the wire on NBC’sNow he can refer to it directly without worrying about drawing a comment from NFL officials in New York.

It also brings a smile to the face of Brent Musburger, who did prediction segments with the late Jimmy Snyder on CBS’sfor 12 years. Musburger left ESPN in 2017 to help launch the Vegas Stats & Information Network. According to Play USA, estimates are nearly US$12-billion will be wagered this season on NFL games at legal sportsbooks.

Halpin said there is a limit because the league doesn’t want to see games oversaturated with legal sportsbook ads as they saw six years ago with daily fantasy sports games.Marc Ganis, the co-founder of Chicago-based consulting group Sportscorp, projects sportsbooks will join automobile companies, fast food, beer and soft drinks among the large advertising spenders.

“I give them a lot of credit, how open-minded they’d been and how progressive they’ve been in just a short time window,” he said. “So in three years, they’ve gone from something that’s, you know, against the law, embraced it understood it, kept an open mind about it.”Of all the networks, CBS remains an outlier as it has not partnered with a sportsbook. CBS Sports chairman Sean McManus said gambling information will not be a part of game broadcasts for various reasons.

 

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