It’s taken a decade for F1 to establish its foothold, even without an American driver many have insisted the series needs to survive long term in the United States. The thrilling championship fight between Lewis Hamilton and Max Verstappen has been captivating and the sold-out crowd Sunday is anticipated to be the largest in race history.
“I’m pretty optimistic we’ll reach a new deal going forward,” Epstein said. “The track has become the global brand we wanted it to be. The architects who designed it have been proven right, the city as a destination has been validated. There were a lot of people who doubted and didn’t see why it would work in Austin. We’ve proven it’s succeeded.”
Epstein turned race weekends into full festivals with star-studded concerts that have featured Taylor Swift, Justin Timberlake and Pink. Billy Joel is Saturday night’s headliner in the track’s massive infield. F1 drivers have praised the Austin track itself and seize every opportunity to enjoy the U.S. while promoting the race. Sergio Perez kicked off the festivities last weekend with a demonstration in his Red Bull in downtown Dallas that drew more than 10,000 spectators.
There hasn’t been an American driver in F1 since Alexander Rossi’s limited run with Sauber ended in 2015. He moved to IndyCar, won the Indianapolis 500 as a rookie, and hasn’t returned to F1. Michael Andretti, son of former F1 champion Mario Andretti, has openly said he’d like to expand the Andretti brand into F1 and is reportedly in discussions to take control of Sauber. The American even made inquiries about getting Colton Herta in an F1 car for Friday’s first practice session.
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