Feds Move Ahead On ‘Buy Canadian’ Advertising Campaign For Food

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The campaign’s goal is to “promote Canadian products on the domestic market” with “emotional” ads.

A Canadian flag flies near the Peace Tower on Parliament Hill in Ottawa on Oct. 23, 2019.

“Canadians generally prefer to buy Canadian food products when they are available, believing that food produced in Canada is of good or excellent quality,” the notice reads, citing research that concludes Canadians have trouble identifying domestic food products in stores. The proposed statement of work notes positive opinions about the country’s food and agriculture industry are “largely based on perception or very limited actual knowledge.

The federal government has earmarked $25 million for Agriculture and Agri-Food Canada to develop a strategy to increase awareness about the county’s food system. The “Buy Canadian Promotion Campaign” was promised to be one pillar of the new food policy.

 

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You want seniors to buy Canadian? Of course you do! You want me to buy the garbage and the rich people of the country to buy the good stuff. Like hell I will

Get rid of supply management and this might make sense

It does. Anger, disgust, embarrassment.

They make me cry every day. So.. success.

conjob

APTNNews JorgeBarrera TheTyee retailwire JustinTrudeau am sure LOTS Cdns want buy Cdn BUT shld hv 'freer' inter-provincial trade

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