Two youths charged with second degree murder | SaltWire #newsupdate #halifax #police #newstodayHONG KONG - The content recommendation algorithm that powers the online short video platform TikTok has once again come under the spotlight after the U.S. ordered its Chinese owner, ByteDance, to sell the app's U.S. assets or face a nationwide ban.
Academics and former company staff said that it is not just the algorithms, but also how it works with the short video format, that has made TikTok so successful globally.Before the emergence of TikTok, many had believed that technology connecting a user's social connections were the secret sauce to a successful social media app, given the popularity of Meta's Facebook and Instagram.
"Their recommender system is very common. But what really distinguishes TikTok as an app is the design and the content," she said. And the positioning of TikTok as an app built for mobile devices from the beginning also gave it an advantage over rival platforms that had to adapt their interfaces from computer screens.
"This finding indicates that the TikTok algorithm opts to recommend a large number of explore videos in an attempt to either infer better the user interests or maximise user retention by recommending many videos that are outside of the user's interests," the researchers wrote in the paper named"TikTok and the Art of Personalization".
In turn, Douyin's AI was supercharged by the company's ability to leverage low labour costs in China that saw it hire many content annotators to painstakingly tag all the content and users on the platform.
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