The Post Timbits birthday cake cereal is seen in this image. Once best known for coffee and baked goods, the offerings at Tim Hortons offerings today boast ground coffee, made-to-order sandwiches and gourmet doughnut flavours. In the latest foray beyond the brand's roots, the humble Timbit wants a home in Canadians' breakfast bowls.
That's likely the intended outcome, Soberman said, but the launch could also dilute the brand's image as a go-to for the best coffee and doughnuts in the country.In recent years the company has battled a spate of negative news as it faced off with a dissident group of franchisees that accused the chain's parent company, Restaurant Brands International, of mismanagement. Tim Hortons watched its reputation slip in the court of public opinion and its earnings stall.
The latest Timbit cereal innovation is "completely polar opposite to the last big splash they made" putting plant-based proteins on the menu. One promotes a seemingly healthier plant-based meal, while the other offers a sugary breakfast option. A Post Foods Canada statement announcing the product indicates that the company has licensed the Timbits registered trademark from Tim Hortons. Financial terms were not disclosed.
What in the name
Garbage
to encourage kids in becoming sugar addicts and type 2 diabetics?
You know your food is bad when high school kids eat there at lunch, they bring pizza from papa johns and only buy a donut. The Kingston rd and Victoria park Timmy’s.
Just more crap 💩
I am going to say NO. Sugar doesn't need to be apart of breakfast!
IT'S GOOD! Leave it alone.
Death throes of a slowly dying company.
Tim’s should go back to brewing coffee and making freshly baked in store donuts! That all!
They just keep throwing mud at the wall hoping something will stick. A desperate move by a failing business....I wish they could understand that Tim's customers want things to revert back to simpler times. Coffee & Donuts! Maybe the odd tea biscuit!
Nothing but more garbage from Timmys
$10 a box 🙄🤔
I don't think I could eat that even with the worst case of the 'marijuana munchies' .🥴
TimHortons needs to stop trying to compete with other fast food establishments and stick to being a coffee and bake shop. There are so many items now that most of it tastes like shit. Back to basics would be the best thing for them
Diabetes probably.
Whoppers aren't selling.
Sugar addiction
Pure useless, garbage calories.
I'll stick to my marshmallow only version of lucky charms.
🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤢🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤢🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮🤮
mmmmm a box full of energy pills!
I'll try it but if I get Timbits diarrhea.....Im suing.
What a waste of news and a waste of $$
What we don’t need, more junk breakfast for kids
Diabetes bait for the children.
Get kids hooked on sugar early, so they will be lifetime donut eaters at Tims 🤪
Should have spent money training employees to make coffee properly.
Is this BS ? Sounds like a plot to overtake Frosted Flakes. Are they shaped like hockey pucks ? I can see the commercial now...Early Saturday morning, hockey game to play, little Jimmy starts his day with 'Puck-eos', scores a hat trick !
Nothing from Tim's is actually that great..so I'm not going to even bother trying their cereal.
Love it....
Brand recognition with kids.
They obviously had no idea what bought when they bought Tim Hortons. Sad really. They thought it was just another Burger King.
Coprophagia seems to be cool these days
Kill the brand quicker !
My only reason before going to Tim Hortons was the Beyond Burger options I was shocked you dropped it
The thought of timbits in milk makes me nauseous
Grossing children out with their menu items at home?
Just another company of Canadian origins hated by the MSM.
They hoping to accomplish diabetes for everyone who ahave there cereal.
Accomplish more landfill
Let me guess... it’s super healthy!
TimHortons has fallen so far from what they once stood for, they have completely forgotten who they are, and soon Canadians will forget who they are.
I suppose that since TimHortons seems to have trouble making a decent cup of coffee and a donut these days they might as well add another product to a juggling act in which they have already taken their eye off the ball. Might it be time to slow down and get back to basics?
Still chewing on this bowl of nothing?
Burger King bought Tim Hortons in 2014. The quality of EVERYTHING has suffered since. It’s just a big junk food haven money making machine. 🙄🤷🏻♀️
There are a lot more people who love Tim Hortons than not and the cereal will appeal to lots. Can’t beat the donuts and coffee mid morning. Just quit whining about everything and enjoy life.
One sells cereal to make money.
Charming when advertisements masquerade as news articles.
At a time of healthy food choices and the need for climate action, they should be spending their money picking up discarded tim Horton’s litter across the world and providing brand leadership not more sugar pops!
Hoping to make MORE MONEY,DUH
Gross
I thought Timbits cereal was a joke....
Tim’s has lost its way.
This a potentially good Netflix in bed food.
My 7 year olds saw a man buying them in the grocery store and said “timbit cereal? Gross”. That’s all the market research one needs
Their marketing and product development teams have missed the mark consistently for 3-4 yrs now. Another bizarre TH product destined for the dumpster.
Trying to distract people from the dishwater they try to pass off as coffee. 😎
Disgusting.
they are hoping...to make our kids fat and develop diabetes....
Supporting obesity with sugary cereals.
A disaster! Nothing but crap with a dash of sugar.
To make money they have been losing
I’m waiting for McDonald’s Big Mac frozen dinner to come out!
Grasping at straws...
what? are they worse than the other crap in the cereal aisle? do think it is good then don't eat it. go back to your safe space.
CTV 'News'? What a waste of electronic bits.
I think it's more that POST Cereals wants to get rid of old stock and found that marketing a TimBits sugar cereal would be a safe bet.
Free advertising from our taxpayer funded media for starters.
Shows RBI lack of canadian knowledge. Like most of their changes.
Hard to find a more poorly run company. Falling on their own swords.
No way!! Gross!
Sex sells...
This sounds as good as a box of sugar covered dirty socks
The new owners can't stop 'scaling'.
Have a little fun in your life.
How is this news?
Tim Hortons is just another example of America ruining a good thing
Money.
As I've said for years now about Tim's- when you try to be everything to everyone, you often end up being nothing to anybody. StickToCoffee
Sub par coffee, defrosted doughnuts, and breakfast burgers are some of the things that keep me out of tim hortons fast food stores.
widespread diabetes
Are they keto friendly?
Instead of introducing new products maybe they should concentrate on their customer service, not serving raw food and incorrect orders.
How much did the Brazilian conglomerate pay for this advertising? Looks like crap by the way...
this crap isn't fir to consume. GMO cereal complete with glyphosates and other death hastening additives
Not a story, just advertising.
More money
Cancer in a Box Mix .......... Killing Canadian One at Time for Dollars !
experts 'weigh' in 🤣
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