The business of professional sports is, by its very nature, competitive. But collaboration and the sharing of ideas have been two pillars of success as women's sports continue to rapidly grow in Canada.
"It's never been a part of our conversation. I think the one thing that's really unique about women's sports fans is they are that: women's sports fans," said Hefford on Friday."Not necessarily just basketball, just hockey, just soccer. The PWHL was established in August, holding its first game Jan. 1 when Toronto hosted New York. Toronto was awarded its WNBA franchise — the league's first team outside of the United States — on Thursday, with that team starting play in 2026. Project 8, a planned Division I professional women's soccer league, was founded in December 2022 and is scheduled to start play in 2025.
Matheson agreed that espnW Canada provided a unique opportunity for professional women's sports leagues to learn and grow together, even as they drive to be successful in their own right. It also found that two in five Canadians consider themselves"avid fans" and regularly watch women's professional or elite sport. That includes tuning in for major events like the Olympic and Paralympic Games as well as the FIFA Women's World Cup.
"We have now proof in the pudding, not just anecdotal evidence, of a significant opportunity for brands to benefit from investing in women's sports."
Source: News Formal (newsformal.com)
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