Companies including General Motors Co, General Mills , Mondelez International and Volkswagen AG paused advertising on the platform after Musk acquired it last month.
“At the moment most clients are suspending their activities because they’re worried about extreme content and content moderation on the site,” S4 Capital’s Martin Sorrell said on Monday.Article contentThe chief executive of Tesla Inc and SpaceX had last week told advertisers that he aimed to turn the social media platform to pursue truth and put an end to fake accounts.
He also raised the possibility of Twitter going bankrupt days after disclosing that the platform had seen a “massive” drop in revenue and blamed activist groups pressuring advertisers.Tesla shares fell about 2% in premarket trading after Musk said, “I have too much work on my plate that is for sure,” when asked about his leadership at the EV maker and Twitter.
A Platformer reporter on Monday said Twitter has locked down its code base, freezing any production changes to its systems until further notice, citing an internal email. That means engineers can add no new features, nor can they make changes to the existing Twitter experience. Exceptions will be made only if Musk says so explicitly, the tweet said.
LOL. Because advertising sat communications' systems to people already using communications' systems regularly is a good idea.
Can you say “conflict of interest”?
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