During COVID-19 crisis, Alberta’s head health official gets top marks for reassuring province

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‘In this pandemic, the experts are winning. The experts are maintaining their dominance as the place to go to get sound advice’

EDMONTON — A clear and consistent communications strategy is key to managing any crisis, and across the country, provinces and the federal government have been approaching the COVID-19 outbreak with varying levels of success.

But, he said, “any provincial governments — Alberta or otherwise — that even gives the appearance of holding back information is doing it at its own peril.” In particular, he said that Hinshaw — and the Alberta government — is doing an excellent job of conveying the necessary expert opinion on the pandemic, with the assessments of risk, but also the social or human side of things, which is how people make decisions. All the expert opinion in the world isn’t going to help people who are afraid of immunizations, for example.

The data is a separate issue from the openness of the communicators and the personalities — such as Hinshaw — who’ve emerged, said Fitzpatrick.

 

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No she doesn't. She messed up and knows it

Yay Dr. Hinshaw!

Kind of would

This young woman is a dedicated professional with love of human kind❤️

What's PattyHajdu get for siding with President Xi?

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