Driving By Numbers: 10 auto brands that disappointed at the end of 2021

Then the bottom fell out. Granted, there were plenty of warning signs. The pandemic caused or exposed so many faults in global supply chains well before 2020 had ended. Stories of dealers without any pickup trucks to sell quickly became the rule rather than the exception.Article content

But it was in the latter stages of 2021 that all automotive manufacturers began to suffer an inventory crisis across virtually all product lines. Regardless of the country of origin, regardless of the price point, regardless of the segment, car dealership parking lots became nothing more than prime street hockey venues. Oh, there were customers. There was simply very little for those customers to buy or lease without ordering and waiting.

Third-quarter auto sales fell 12 per cent below 2020’s pandemic levels; fourth-quarter volume tumbled 12 per cent, as well. Naturally, some auto brands were more sorely affected than others; others somehow managed to flourish at the tail end of the year. Examining fourth-quarter results alone, Volkswagen jumped 8 per cent, Ford posted a 19 per cent uptick, and Mitsubishi reported a huge 53 per cent increase.Article content

Yet there were 10 auto brands in particular that posted Q4 results about which none will write home to mother. Combined, these 10 auto brands lost 39,080 sales in October, November, and December in an overall market that was down by roughly 50,000 units.Buick is one of three General Motors brands appearing on this list of brands that struggled with sharp fourth-quarter declines. Buick’s top seller is the Encore GX, a small crossover.

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