Sault Ste. Marie's Downtown Association is spurning suggestions it return to its old Queenstown branding.The business group changed its name in 1998 to the Downtown Association "for marketing purposes" and briefly re-assumed the Queenstown name in 2015.
More recently, the Downtown Association has been looking at sprucing up its image with a new logo sporting a new font and colours, but directors decided at their June board meeting that yet another name revision would just muddy the waters. "If you're looking for branding power – and this is just my opinion – the more changes, the more confusing and watered down things get," countered Ward 3 Coun. Angela Caputo.
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