Documentary featuring rise of MuchMusic to premier at SXSW Film Festival

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Canadian writer, actor and TV host Erica Ehm says a film about MuchMusic will debut at South by Southwest Film Festival this spring.

Ehm, who is best known as a pioneering video jockey at the channel now known simply as Much, says she has been “quietly” working as a consulting producer on the film.

An Instagram post from Ehm says the documentary is called “299 Queen St West” -- the address of the building where the channel is housed - and will have its world premier at the festival in March. The film, directed by Sean Menard and produced by Menard and Molly Ye, is listed on the SXSW website under the 24 Beats per Second banner, the festival's music documentary sidebar.

The website says the film is 118 minutes long and “tells the story of a scrappy Canadian television upstart from the perspective of the VJ's who at the time had no prior TV hosting experience, received no direction, no scripts and broadcasted live across the country.”This report by The Canadian Press was first published Jan. 4, 2023.

Source: Entertainment Trends (entertainmenttrends.net)

 

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Youtube killed MuchMusic & MTV. Neither stations no longer have music videos like they did in the 80's. Now it is garbage reality tv show.

MuchMusic was amazing! I miss it and Speakers Corner.

Once on Electric Circus this guy was on the TV and to the beat of the music he was like 'lick my bum sweat, lick my bum sweat' I was just a kid

Test pattern!

This logo triggered some major flashbacks🥹🥹🥹

And one of those VJs is now on Fox News

What about the fall?

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