Destination unknown: Why mystery travel services are taking off

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Destination unknown: Why mystery travel services are taking off tgamtravel

The Svalbard Archipelago in Norway is just one of many picturesque destinations on offer.In January, Vanessa Monterrey Dugré and her mother sat nervously in a taxi on the way to Montreal’s Pierre Trudeau International Airport. They knew they were about to fly somewhere, but had no idea where.

Jubel is just one of a growing number of companies that provide surprise or mystery travel services. As well as giving travellers their own reality-TV moment, these operators offer the chance for people to free themselves from the tyranny of planning and prior expectations. For some, it seems, surprise travel offers people a chance to reconnect with spontaneity and a sense of adventure that has been lost in a carefully curated, heavily Instagrammed world.

“I couldn’t quite decide where to go,” said Sue Rollins, a 58-year-old HR specialist from Belleville, Ont.

 

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