A boycott targeting Loblaw is gaining momentum online, with what could be thousands of shoppers taking their money elsewhere in May.
The primary aim is to have a financial impact on Loblaw, Johnson said, the biggest of the Canadian grocers. But she also hopes the boycott educates people and gets the attention of government. Loblaw president and CEO Per Bank says the company is paying attention to customers and sees them trying to mitigate inflation by seeking out sales, buying more private-label products and shopping at discount stores.
The boycott’s effect on the company might not be immediate, but could build up over time if people’s habits change, said LaBarge. “I've already switched getting my vegetables and fruit from my local family store,” Fleerakkers said. Bank acknowledged that Loblaw’s reputation has taken a hit since pre-pandemic times, and said it’s something the company is looking to rebuild.
“What I think this planned boycott is ultimately going to demonstrate is that they have us by the throat. That we're unable to boycott them because they simply own too many things that we need in order to live and function in society,” said Hull. "It's Overused And Overhyped": People Are Sharing The "Popular" Home Upgrades That Are Getting WAY Out Of Hand In 2024
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