CTV National News: Influencers promote initiatives

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The Canadian government paid social media influencers thousands to promote multiple initiatives in 2021. Kevin Gallagher reports.

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Independent news media mentioned last week, y’all just writing about it now? A little late for the party…

More taxpayers money wasted!

Smart. Saves money. Reaches a target audience. Not like the Conservatives.

You know that most governments in the world are doing this now? Some even running their own propaganda channels like China, India and Russia. What Canadian government paid is not really that much

... and what was the ROI?

Smart. That’s how you reach more ppl these days. Trying to be a responsible voice among misinformation accounts on media is a must. The final sentiment in the clip is short sighted and off base. Nip the cause and the rest will flourish misinformation

Propaganda works

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