Cricket Night cross-promotes ball-and-bat sports

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Saad Zafar is ready for cricket to take the next step in Canada, both on the pitch and in the stands.

TORONTO –

“It’s going to put us in the limelight. It’s going to put us in the news,” said Zafar, standing in the 200-level concourse of the ballpark hours before the game. “From that it will generate eyeballs and sponsorships and then those funds that we generally lack we can use those into development of our infrastructure, starting grassroots cricket, where we promote cricket to the kids and schools so that we can have homegrown talent.

“It has always been a dream for me to represent Canada in the World Cup because World Cup is the biggest tournament in cricket,” said Zafar. “It doesn’t get any bigger than that. It has a massive amount of audience. “My ambition is to see cricket becomes a more globalized sport than even soccer,” said Richardson, who will be a match referee at the World Cup. “That’s my goal. That’s what I would like to see.

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