, according to research by Beer Canada. What was once a product some perceived as only for pregnant women, people with substance-abuse problems and middle-aged men is now marketed to health-conscious consumers, particularly those of a younger demographic. It’s a category on the rise as overall beer consumption trends downwards.
“There are commercials everywhere,” says Ren Navarro, an advocate for greater diversity in the beer industry and a long-time sales rep for breweries in Ontario. “And it’s showing up at beer festivals. It’s definitely not a passing fad. More people are embracing it and more craft breweries are trying to figure out how to make it," she says.
Among the few other Canadian craft brewers making non-alcoholic beers, Quebec’s Microbrasserie Le BockAle produces a non-alcoholic IPA, stout and Berliner Weisse alongside a lineup of conventional alcoholic beers, and Calgary’s Village Brewery does the same with a non-alcoholic pale ale. But Calgary-based Partake, which brews in Toronto, is the only craft brewer in Canada focused exclusively on non-alcoholic beer.
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