The case launched by the competition watchdog in May is based on the premise that fees applied to some Cineplex movie tickets bought online constitute price dripping, a deceptive practice where customers are drawn into a purchase without full disclosure of the final cost.
Cineplex's defence centres on its view that there is no price dripping in its purchase process because moviegoers are promptly told about fees they may face. Those who stuck to online purchases found the fees amounted to up to $1.50, but members of Cineplex's CineClub subscription program saw the charges waived and anyone using a Scene+ card during the purchase process saw the fee dropped to $1.
The case comes as Cineplex has been working to recover from the COVID-19 pandemic, which saw its theatres forced to close in most provinces, putting pressure on revenues.
Source: Entertainment Trends (entertainmenttrends.net)
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