Stand-up comedy is booming as Netflix specials and social media make the art form more accessible than ever. Stand-up comedy grosses have nearly tripled over the last decade, generating more than $900 million US last year according to Pollstar. Stand-up comedy is booming as Netflix specials and social media make the art form more accessible than ever.
"I think ultimately has helped me a lot, because it used to be that a certain person has to be in a certain room for you to get an opportunity," said Rachel Feinstein, who has shows at Toronto's Comedy Bar Danforth this weekend. But she says while the digital world has opened up new paths to success in stand-up, it's also added to the hustle of self-promotion.Montreal will have a Just for Laughs festival this summer after all
On the other hand, she says, it provides an avenue to be creative and communicate directly to people who might come out to her live shows. Novak compares it to a "gold rush," where a person can feel like they're being left behind if they don't find as much online success as another comedian."In an existential way it's like, 'Oh, there's this whole opportunity that you could be capitalizing on for your agenda,'" she said.
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