cites a June 24 order. “US$2 million is a reasonable representation of the fair market value of Mr. Eastwood’s services in lending his influential and known name to a hidden metatag campaign for products he likely would have been unwilling to endorse in the first place.”Article content
Eastwood and Garrapata fell short of the $3.9 million sought, but still scored a nice payday. No money was awarded for defamation damages. U.S. District Judge Cormac Carney noted that the only endorsement deal Eastwood has taken part in over his decades of celebrity related to a Super Bowl television commercial in 2012, which reportedly addressed the U.S. recovery from the recession, per“We are pleased with the court’s decision as it recognizes the substantial harm that false endorsements cause,”
Source: News Formal (newsformal.com)
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