Chilling video raises awareness of fire deaths in Ontario

Ontario Fire Marshal Jon Pegg told CTV News Toronto that while the video is fictitious, it is similar to calls crews have received in the past.

“I will be totally honest with you, when the team presented this to me, my initial reaction was it goes too far,” Pegg said. “But when I when I think about my role as fire marshal, I have a legislated role to educate the public about fire safety. And when I when I thought about it, and I gave it some more thought, you know, this is exactly what we need.”

“We need people to have that … that emotional response. That they need to think about their own situation and that how this could happen literally to any of us.”“We're on pace to blow through the most we have ever seen in Ontario in any given year,” he said. “It doesn't sit well with my team and we had to come up with something to draw more attention to the issue and hopefully have people take the steps to protect themselves and their families.

The video comes ahead of Fire Prevention Week in October. Pegg said that campaign will focus on how to create a fire escape plan. “But the given the rise in fire fatalities, we thought it was important to get this message out about working smoke alarms ahead of home escape planning.”

I’m still not gonna

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