On March 25, as the eyes of the world were on Cupertino, Calif., for the splashy launch of Apple TV+, Apple’s new streaming service, I was at home watching the CBC’s streaming service, Gem.
Apple trotted out Oprah, who explained that she brought two documentaries and a book-club series to the new platform in order to “serve this moment, illuminate consciousness and bring positive change.” Meanwhile, I decided to concentrate on Gem Originals: tiny web series, four to six episodes apiece, nine to 15 minutes per episode.. Accompanied by tongue-in-cheek recreations, comely young people describe their worst encounters.
, another Gem original. It’s a droll, 1970s-era mock-doc about a Northern Ontario family , and it’s a pitch-perfect send-up of the serioso docs the CBC used to make.with Reese Witherspoon and Jennifer Aniston, about the backstage shenanigans at a breakfast TV show;, a fantasy epic starring Jason Momoa and Alfre Woodard in fetching caveman furs.
Yet, that spending pales next to Netflix, which invested US$8-billion in original programming in 2018 alone. For the first time in its history, Netflix is launching more of its own stuff than it is acquiring others’ stuff. Although that’s a boon to creators , Netflix isn’t doing it out of the goodness of its heart. It’s doing it because in two weeks, Disney will announce its own streaming service, which means Disney will no longer be selling its stuff to Netflix.
I don’t know what the thinking behind these Gem originals is – if they’ve been kicking around the CBC webverse; if their creators made them for free and won their placement in some kind of contest. I’m coming to them fresh, not as a TV reporter, just as a viewer. They are somewhat baffling.Baroness von Sketch Show
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