Canadian researchers testing ‘brain hack’ designed to help turn goals into action

This translation has been automatically generated and has not been verified for accuracy.Resolving to get healthier is easy; following through is the hard part. Now, researchers at the Ottawa Hospital Research Institute are aiming to test a simple mental tool, or “brain hack,” designed to get people to turn their goals into action – and they believe it could be used on a large scale to help improve the diet, fitness and health of Canadians.

The concept itself is not new. German psychologist Peter Gollwitzer is credited with introducing implementation intentions in the 1990s. But the idea has since made its way beyond the realm of social psychology, and is now increasingly being used as an experimental public-health tool. The Ottawa researchers found the effects of the brain hack promising enough to try further experiments.

For younger students, at the ages of 11 and 12, this meant writing down statements such as, “If I’m offered a cigarette, I will say, ‘No cancer sticks for me,’” Dr. Conner said. Older students opted to come up with their own responses. Although implementation intentions seem to have only a small to medium effect on getting people to adopt healthier behaviours, “that translates to a sort of public-health effect because you’ve changed people not very much, but you’ve changed a lot of them over time,” he said.Story continues below advertisement

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