Canadian band the Jerry Cans faces battles over identity in music industry

Sometimes Andrew Morrison felt as if his Nunavut -based rock band the Jerry Cans was suffocated by the expectations put upon them. Twice nominated at the Juno Awards, including for breakthrough group of the year, the Northern Canadian act was a rarity in the homegrown music scene – a group of white and Inuk musicians performing in a harmony of throat singing and folk elements.

Yet their successes came with frequent "battles" over identity as Canada’s music industry tried to shape them to a certain mould, Morrison explained in a phone conversation from his Iqaluit home about a new solo project. One of the greatest fights involved forces who thought it was better to sing mostly in English, rather than Inuktitut, on national stages and their albums. "Sometimes it was overt and sometimes it was subtle," Morrison said of the pushback to their language roots. "CBC, marketing people, radio. Everyone was like, 'What about English?' And we were like, 'No that's not what this thing is about,'" he said, adding that he believes some progress has been made since those experience

Source: News Formal (newsformal.com)

Jerry Cans Nunavut Rock Band Music Industry Identity Language Roots

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