Bumble Apologizes For Billboard Ad Saying 'A Vow Of Celibacy Is Not The Answer'

“We made a mistake,” Bumble said in a statement shared on its Instagram account. “Our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating, and instead of bringing joy and humor, we unintentionally did the opposite.”The statement continued, saying that the ad might have offended people who are celibate because reproductive rights are diminishing across the nation, people who are celibate by choice and people who are asexual.

Bumble, which launched in 2014, billed itself as the dating app where “women always make the first move,” a nod to the app’s distinct approach to letting women message male matches first. As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.

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