TIFF's Chief Programming Officer, Anita Lee poses for a photograph on the red carpet for the new movie"The Boy And The Heron" at the Toronto International Film Festival in Toronto on Thursday, Sept. 7, 2023. THE CANADIAN PRESS/Nathan DenetteCanada's beleaguered festival sector is getting an infusion of cash from this year's federal budget, which recipients say provides necessary support as their pandemic recovery efforts drag on.
Anita Lee, TIFF's chief programming officer, said the public funds are especially needed as wider economic pressures force many private arts backers to reduce their support. “It's not just about growing the work that we're doing currently, but it's very specifically towards increasing business activities at TIFF, really building for the future a content market that will showcase Canadian content - and not just film, in fact. Film, series, IP, creative technology,” said Lee.
“Everybody's still waiting for explanations of the financing to come down,” said Tim Jennings, the festival's executive director.
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