Walton’s group paid the highest price in history for a sports franchise anywhere in the world. His three limited partners are Formula One world champion Lewis Hamilton, Starbucks board chair Mellody Hobson and former U.S. Secretary of State Condoleezza Rice. All three investors are Black, satisfying an NFL goal to bring more racial diversity into ownership groups, front offices and coaching staffs.
Bowlen wanted one of his children to take over the team and Brittany Bowlen, now 32, was the trustees’ selected successor. Not all of her siblings supported that choice, so the club was put up for sale. Brittany Bowlen stepped down as the team’s vice president of strategy after the Walton-Penner group was awarded the franchise with their winning bid.
The Broncos are now the first team since the 2008 Miami Dolphins to change primary owners, head coaches and starting quarterbacks in one offseason.Article content
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