When Queen Elizabeth died in September, Carl Hulme happened to be in England — the perfect spot to scoop up commemorative fine bone china, tea towels and canvas bags to stock his Blimeys British Store and Gift Shop in Essex, Ont.
His doubts have since been dashed as Victoria Eggs cups and saucers with a coronation motif and Emma Bridgewater mugs celebrating the King’s reign have sold at a steady clip at Blimeys. She suspects most of that interest will come from older shoppers, who have more of an attachment to anything historical, but said Gen Z is becoming increasingly fond of nostalgic items too.
“Most of this will be U.S., of course, but I would have thought that spending by Canadians on coronation merchandise would be around £8 million naturally,” he wrote in an email to The Canadian Press. Since then, television has lost its novelty with the dawn of livestreaming anywhere and on any device and it’s seldom that a big event is not turned into a marketing opportunity that is milked for profit.“The queen was different in that the queen was finite and there was a coming to an end,” McNeish said.
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