Boy Scouts of America is rebranding. Here's why they're now named Scouting America

Boy Scouts salute as the national anthem is performed during a Memorial Day ceremony, Monday, May 29, 2023, at Oakland Cemetery in Iowa City, Iowa.

Like other organizations, the scouts lost members during the pandemic, when participation was difficult. The high point over the past decade was in 2018, when there were more than 2 million members. Currently, the organization serves just over 1 million young people, including more than 176,000 girls and teens. Membership peaked in 1972 at almost 5 million.

Last year a federal judge upheld the $2.4 billion bankruptcy plan allowing the organization to keep operating while compensating more than 80,000 men who filed claims saying they were sexually abused as children and teen scouts.Rebranding can risk alienating supporters who think the change is unnecessary, said David Aaker, vice chair of the national branding and marketing firm Prophet.

With that settlement in 2022, the Girl Scouts said both organizations were "looking forward to focusing on their respective missions," while the Boy Scouts said the agreement would bring "a new period of cooperation" between the organizations.The Boy Scouts of America won't officially become Scouting America until Feb. 8, 2025, the organization's 115th birthday. But Krone said he expects people will start immediately using the name.

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