Boy, 2, reacts to ad in powerful reminder of why representation matters

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For young Oliver Garza-Pena, the trip to the store was like any other. But then he looked up and saw someone staring back who looked just like him.

Oliver, who turns 2 next month, has caudal regression syndrome. It impairs the development of the lower half of the body and he uses a wheelchair to get around.

"He just stared at it in awe! He recognized another boy like him, smiling and laughing on a display at Target," the post said. "Oliver sees kids every day, but he never gets to see kids like him. This was amazing!" In the meantime, it's shown the importance of representation in advertising -- the post is tagged as #RepresentationMatters -- which many praised in the comments.

 

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Ah yes let’s make sure we represent that 1%. That’s fair to the other 99%.

Very cool.

Because imagination doesnt exist in the 'when I grow up I want to be a fire truck' years.

fuck yes!

Awww 😍

♥️

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