appeared on our feeds, capturing a growing trend. “Women on TV applying lotion before bed,” read the account’s bio. Featuring the common trope, which is often accompanied by an important plot point , these particular scenes involved the show’s female lead applying a copious amount of a nondescript cream to her hands and limbs, often aggressively.
And why shouldn’t the gold-standard ingredients that are traditionally used on the face for brightening and tightening find their way into body care? “I’m seeing more clients asking to extend their facial treatments down to the décolletage to better address signs of aging below the neck,” says Dr. Amanda Lau, an aesthetic doctor and the medical director at Skinfolio in Vancouver.
With its affordable price points and easy-to-understand labelling, the Body Proud line focuses on high-performance products, including a vitamin C-enriched oil and a body wash formulated with niacinamide, that target body-care concerns such as skin brightening and smoothing. “We’re seeing consumers asking for more from their body-care products,” says Sarris. “They’re looking for a routine that can be tailored to their specific skin type, concerns and preferences for a personalized experience.
If these ingredients sound familiar, that’s because they are. “Ingredient lists for body-care products should be similar to those for face-care products because you experience similar external factors on all of your skin, including environmental stressors like ultraviolet light,” says Gohara. For example, Dove’s new line of body washes are formulated with hyaluronic acid, vitamin C and collagen.
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