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‘Blue Sky City’ unveiled as the new brand for the city of Calgary

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City Of Calgary News

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Calgary has a new brand. 'Blue Sky City' will replace 'Be a Part of the Energy' over the next few months, to better reflect the growing city, says Calgary Economic Development.

WATCH: We are now the “ Blue Sky City .” Our new brand reflects our nature, diversity and place as Canada's sunniest city, says the Calgary Economic Development. Doug Vaessen has more.

“We are the sunniest city in Canada. We are a city of unexpected possibilities. Here, the visions are as big as the blue skies we converge under. And finally, we heard we are a place of confluence where rivers, ideas, peoples and cultures come together for what’s possible.”The city gave Calgary Economic Development $1.8 million to join the $3 million Calgary Tourism was given in 2022 to come up with a four-year plan for a new brand.

Anila Umar, president and CEO for Centre for Newcomers Calgary, said the city is on the right path to achieving its goal.

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