TORONTO — Taylor Swift's concert movie is proving to be a fairy tale for Canada's largest cinema chain.
"We found out about the same time as everybody else did when Taylor posted it last night, so obviously we were thrilled and jumped on it right away because the interest has been so strong," said Moore. "This is entirely within the realm of affordability, and it has that urgency tied to it because if you get to see it on the opening weekend, it's almost like seeing the concert," said Charlie Keil, a professor at the Cinema Studies Institute at the University of Toronto.
"This is entirely new terrain because are not even having to worry about splitting their take a conventional way, so they're going to get a lot better bang out of their buck," said Keil.
Source: Entertainment Trends (entertainmenttrends.net)
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