With Friday's release of Beyoncé's full country album, Cowboy Carter, the perception of Black country artists is starting to shift. Will it last?The cover image of Beyoncé's Cowboy Carter, which will be released Friday. The superstar's country album has thrown light on the industry's Black female artists and whether they get the attention they deserve. Where Beyoncé was born in Houston, Visagie grew up in the tiny town of Warkworth, Ont.
" wake up the next morning, and I'm in Time magazine right up with a few other country acts that are female and of colour," Sacha said, referencing"Beyoncé was obviously the forefront of the write-up. But to have our names mentioned in there was an opportunity that we might not have gotten otherwise."author Alice Randall calls a renaissance for Black country musicians.
During her 40 years in that space, Randall has seen a glass ceiling. Contemporary Black country artists like Rissi Palmer, Rhiannon Giddens and Canada's Allison Russell each met similar obstacles — a lack of chart success despite incredible talent, followed by the assumption they can't and shouldn't make country music because they didn't have the talent, the look or the discipline."But it suggests that there was something else.
Airplay of Black country artists has remained at about one per cent over the last five years in both Canada and the United States, Watson said, and even huge success for a small few does little to open the doors for other Black artists, especially women. It could also inform whether the attention on Beyoncé's country music changes those patterns. As her next album will be a collaboration with her husband Jay-Z, Beyoncé's direct involvement in country music will likely end or greatly taper off. After that media spotlight ends, Watson said, the focus on Black country artists — and especially non-male Black country artists — could founder.
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