Back to normal? Cannes Film Festival prepares to party

Or at least Cannes' very particular brand of normal, where for 12 days formal wear and film mingle in sun-dappled splendor, stopwatch-timed standing ovations stretch for minutes on end and director names like "Kore-eda" and "Denis" are spoken with hushed reverence.

"It's a fantastic place if you're a filmmaker. You feel like you have the attention of the cinema world," adds Östlund. "To hear the buzz that's going on, people talking about the different films. Hopefully, they're talking about your film." At the same time, Cannes will host more Hollywood star wattage than it has for three years. Joseph Kosinski's pandemic-delayed "Top Gun: Maverick" will be screened shortly before it opens in theaters. Tom Cruise will walk the carpet and sit for a rare, career-spanning interview.

Far from all of Hollywood will be present. Cannes' regulations regarding theatrical release have essentially ruled out streaming services from the competition lineup from which the Palme d'Or winner is chosen. This year's jury is headed by French actor Vincent Lindon. Even with a robust slate full of Cannes all-stars, how much can the festival really revert back to old times? Last year's light-on-crowds edition included masking inside theaters and regular COVID-19 testing for attendees. It still produced some of the year's most acclaimed films, including the best picture-nominated "Drive My Car," "The Worst Person in the World" and "A Hero.

Bernard has noticed some practices in the Cannes market, where distribution rights for films are bought and sold, remain virtual. Initial meet-and-greets with sellers, in which executives and producers typically hop between hotels along the Croisette, have taken place largely on Zoom before the festival, he says. Deal-making has gotten more focused. Cannes, known for being both high-minded and frivolous, has perhaps grown slightly more sober.

Source: Entertainment Trends (entertainmenttrends.net)

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