Jesse Harnden, General Manager of Mt. Boucherie Estate Winery and Rust Wine Co., at the 'Canadian Master Class' held this March in Chengdu, China.Exporting wine to China was always part of the business plan at Mt. Boucherie Estate Winery, a 200-acre winery in West Kelowna, part of British Columbia’s Okanagan Valley.
“The infrastructure, like the shipping, was already all set up,” explains Mr. Harnden, “so adding wine into the mix was a lot more convenient for us than for some other producers in similar situations, wanting to get into the wine-export side of things.” But while many wine exporters from B.C. are still seeing an enthusiastic response from China, not all of Canada’s exports are having the same reception. These days, exporting to China can come with its own set of complications as China’s current trade relations with the United States continue to be strained, even hostile, with hefty tariffs being slapped on a broad range of goods.
“The good and the bad about NAFTA is that we’ve had access to a huge consumer market for an extended period of time and we never really had to think about diversification,” he explains. “But now is the time we really need to think about it because our traditional market isn’t as friendly to us as it has been.”
Other Asian countries such as Japan and Singapore are potentially promising new export markets for B.C. wineries, according to the B.C. Wine Institute, particularly for Canadian ice wine.But for B.C. wine, China’s market is still presenting growth opportunities and represents a small but important market for the province’s producers, explains Laura Kittmer, communications director for the British Columbia Wine Institute.
Source: Financial Digest (financialdigest.net)
globebusiness It's good until the bully regime in China decides to target wine imports from Canada in retaliation for the Meng extradition case.
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