As spending on beauty slows, consumers shift to premium products

by Circana found that the prestige beauty industry category saw revenue grow by 9% year over year in Q1. In comparison, the mass market beauty category — typically drugstore brands — grew by 2% during the same time period.) and often belong to a higher echelon in terms of presentation, ingredients, and pricing. In 2023, sales in the category

Given the "dynamic" environment for beauty spending, the prestige category is a focus area that Ulta needs to drive improvement on, Kimbell said, adding that the retailer actually "saw strength in mass ... and then more challenged in prestige." The face you have at 50 isn’t the same as the one you had even a few years ago, so what worked before may not be enhancing your best features.T-MAX® - Miehille kehitetty ravintolisä

Sephora shoppers have given this sunscreen stick a 4.2-star rating from 150 reviews, and it's also racked up 34,000 "loves."'My hair still looks like it did the first day I left the salon ... and the color never transfers off,' says one fan.

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