Artists from Universal Music Group are heading back to TikTok as new licensing deal reached

Artists from Universal Music Group , which include Taylor Swift , Drake, Adele, Bad Bunny and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an approximately three-month long dispute.

On Thursday the two sides announced that their new agreement would give significant benefits to UMG’s global stable of artists, songwriters and labels and would return their music to TikTok. In addition, the companies will put their combined efforts toward ensuring that AI development across the music industry will protect human artistry and payments for artists and songwriters. TikTok will also work with UMG to remove unauthorized AI-generated music from the platform, as well as on tools to improve artist and songwriter attribution.TikTok plans to continue investing in building artist-centric tools that will help UMG artists realize their potential on the platform.

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Source: Entertainment Trends (entertainmenttrends.net)

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