Apple's services pivot has summoned the lawyers

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With flagging iPhone sales, Apple has been pivoting to its burgeoning and successful services business. But that pivot has brought further attention to...

— its impressive ability to extract more revenue from the periphery of its ecosystem — drives much of the hostility against it.Sales of the iPhone still account for more than half of Apple's revenue. But the services that tie into the phone are amassing an increasingly important role in the company's business. For some of Apple's more bullish analysts, the promise of the services segment is the narrative fuel behind Cupertino's growth story and a pillar of its $2.

The antitrust suit is the latest challenge weighing on the company's share price, which has flagged in recent months, in part on slowing Services might be a long-term financial solution to the waning importance of the iPhone. It's also an invitation for regulators toTo Apple, the seamlessness of the iPhone experience reflects the security of its products and the vibrance of its offerings, a message it is counting on Steve Jobs disciple Phil Schiller to affirm. Riffraff does not make it past the App Store's front desk, and Apple will not lend out jackets to any shady developers who show up flaunting the club's rules.

Sincerely Yours, Mark The hunt for talent in the artificial intelligence world is getting so intense and competitive that Meta CEO Mark Zuckerberg has started writing personal letters to employees at Google's DeepMind, imploring them to come and work on Facebook's AI projects instead. Two people told The Information about the personally penned letters from CALGARY — Enbridge Inc. says it has signed a deal to form a joint venture to help connect Permian Basin natural gas to the U.S.

 

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