Apple Inc. is set to announce its new foray into television next week in a move that is likely to exacerbate a trend towards the end of TV as we knew it in the 1980s and 1990s.
The Financial Times’s Alphaville site , detailed research showing that while Americans over 55 years old are watching roughly the same amount of television as always, viewership among 18-49 year olds is collapsing. In 2018 alone, these younger adults watched 14 per cent less of the top 20 cable networks than in 2017.The 18-49 year old age group – those in their peak earnings and spending years – is the most targeted by advertisers.
Despite these efforts to protect viewership, however, CMF Trends also noted, “Forty-five per cent of Canadians under 30 are either cord cutters, or those who had cable and then stopped subscribing, or cord nevers - those who never had a cable subscription in the first place” .
Source: News Formal (newsformal.com)
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