After taking part in a multi-million dollar ad campaign for Brazilian TV that featured Jean Claude Van Damme and five other Brazilian martial arts legends, it appears thatWord of the fight, which is part of the Spaten Beer Marketing Campaign, began to spread when Silva posted “Spider Grande Finale June 15” on his Instagram stories. According to a source close to the situation, the fight will take place in Sao Paulo, Brazil, against another big-name star of the sport.
Spaten is one of the 30 beers produced in Brazil by Anheuser Busch InBev, the largest brewer in the world. It´s the first time that a large beer company in Brazil has associated its name with MMA and other martial arts. The name of the campaign is"Not all strength is brute.
Source: The AI Report (theaireport.net)
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