Anaheim Ducks’ jersey and logo rebrand puts the orange in Orange County

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Anaheim Ducks News

Hockey Business,Jerseys,Logo

The fierce new design is distinctly ‘not L.A.’ and includes the NHL’s first orange helmets.

and the Anaheim Ducks take the ice in October, there will be zero mistaking where they’re from or their mission. Orange County is now unapologetically Orange Country.

“We are distinctly not L.A.. We don’t want to be L.A.. We are not from L.A.,” Ducks vice president of marketing Merit Tully told. “We’re moving in a bold direction and there’s a reason for it – we want to represent people who are underrepresented. We believe Orange County is underserved as a pro sports market.”

Tully said the Ducks have been hard at work on the re-design for the past three to four years with input spearheaded by Jillian Reddin, daughter of Ducks owners Henry and Susan Samueli, who is also the AHL San Diego Gulls’ director of hockey operations and helped design their uniform.

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