Alphabet hit with Austrian privacy complaint over alleged browser tracking

BRUSSELS - Alphabet's Google was hit with a complaint by Austrian advocacy group NOYB on Thursday for allegedly tracking users of its Chrome Web browser, an issue already on EU antitrust regulators ' radar. It has introduced a set of tools called the Privacy Sandbox to block covert tracking techniques and limit data sharing with third parties while developers and publishers can measure ads without tracking individual users.

"People thought they were agreeing to a privacy feature, but were tricked into accepting Google's first-party ad tracking. Consent has to be informed, transparent and fair to be legal. Google has done the exact opposite," NOYB founder Max Schrems said in statement.NOYB has filed scores of complaints with EU and national privacy watchdogs against big tech companies for alleged privacy infringements.

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Chrome Web Browser Covert Tracking Privacy Feature Advocacy Group NOYB Complaint Antitrust Regulators

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