Alibaba’s AliExpress recruits David Beckham to ‘score more’ global sales

AliExpress, an e-commerce site owned by Chinese giant Alibaba, has signed former England soccer captain David Beckham as a brand ambassador as it plays catch-up with rival PDD Holdings’ Temu in a battle to sell cheap made-in-China goods to the world.

An advertisement campaign featuring Beckham will run in conjunction with the UEFA tournament and encourage consumers to “score more with AliExpress,” the e-commerce platform said in a statement on Monday. “Football, soccer, fans Latin America are a similar demographic to American football fans in North America, they are generally going to include a lot of price-sensitive, inflation-impacted consumers,” said Humphrey Ho, U.S. managing partner at digital advertising agency Hylink Digital, about the decision by Temu and now AliExpress to focus on football fans.

“Alibaba spent years debating whether it would be too difficult or too challenging to compete with Amazon , and Temu just went ahead and did it.”

Canada News Breaking News Video Canadian Breaking News Breaking News Globe And Mail Breaking News Globe And Mail Canada News Photos World News Local News National News Us News Foreign News Sports News Arts News Life News Lifestyle Canada Traffic Canada Weather Trudeau Government Federal Government Canada Sports Canada Sports News Politics Politics News Political News Political Opinion Environment Economy Technology Education Travel Canada Alberta Bc British Columbia Manitoba Ontario Quebec Nova Scotia Pei New Brunswick Newfoundland And Labrador Nunavut Northwest Territories Yukon Globe And Mail

Canada Latest News, Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Alibaba's AliExpress recruits Beckham to 'score more' global salesAliExpress, an e-commerce site owned by Chinese giant Alibaba, has signed former England soccer captain David Beckham as a brand ambassador as it plays catch...
Source: YahooFinanceCA - 🏆 47. / 63 Read more »

Alibaba's AliExpress recruits Beckham to 'score more' global salesExplore stories from Atlantic Canada.
Source: SaltWire Network - 🏆 45. / 63 Read more »

Alibaba's AliExpress recruits Beckham to 'score more' global salesAliExpress, an e-commerce site owned by Chinese giant Alibaba, has signed former England soccer captain David Beckham as a brand ambassador as it plays catch...
Source: YahooFinanceCA - 🏆 47. / 63 Read more »

David Beckham Took This Unusual Step After Watching Tom Brady RoastRon Dicker is a general assignment reporter at HuffPost. He has covered sports, entertainment and many other beats in his journalism career, and has lived in New York City for more than 20 years.
Source: HuffPostCanada - 🏆 61. / 53 Read more »

Report: Dolphins, Odell Beckham Jr. agree to 1-year dealExplore stories from Atlantic Canada.
Source: SaltWire Network - 🏆 45. / 63 Read more »

Report: Dolphins to sign WR Beckham Jr. to one-year, $8.25M dealThe Miami Dolphins are expected to sign wide receiver Odell Beckham Jr. to a one-year deal worth up to $8.25 million, according to NFL Network's Tom Pelissero.
Source: TSN_Sports - 🏆 80. / 51 Read more »