As the franchise looks to position itself well into the future, Canucks GM/head coach Brad Moran is confident that the current team and future players will be excited to play for a brand that embodies the city.
“The history of the Calgary Canucks and our commitment to the city of Calgary runs deep,” Moran said. “Now more than ever, the Calgary Canucks are proud to link our brand to the city that we love and embrace with a strong and refreshed colour palate that is inextricably linked to Calgary.” Over the last few months — on the heels of their 50th season — the team’s board of directors reflected on what it means to have the most storied franchise in the AJHL in Calgary and is excited to announce the refreshed brand identity that depicts who the Canucks are, the love for the city and the core values that the Canucks represent as a team.The announcement of the refreshed brand also conveniently coincides with the launch of new AJHL website and the team’s online brand identity Tuesday.
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